Client Overview

Event Pros Houston is a premier event service provider specializing in photo booths, 360 booths, flower walls, backdrops, videography, and photography. Their focus is on creating memorable event experiences, from weddings to corporate gatherings. However, they needed an online presence that truly reflected their creativity and professionalism.

Challenge

The original website for Event Pros Houston was cluttered, outdated, and challenging to navigate. The design did not align with the brand’s vibrant and upscale service offerings, making it difficult for visitors to appreciate the full scope of their services. The site lacked a cohesive look and feel, and key features like call-to-action buttons were either hard to find or missing entirely. Overall, the website was failing to convert visitors into leads due to its poor user experience and outdated visuals.

Solution

To elevate Event Pros Houston’s online presence, I took a strategic approach to redesign their website. Here’s what I focused on:

1. Modernized Visual Design:
   • Created a clean, visually appealing layout that captures the festive and elegant essence of their brand.
   • Used a refined color palette and typography that aligns with their upscale services.
2. Enhanced Navigation and User Experience:
   • Simplified the navigation to make it easy for visitors to explore services, view rentals, and find important information.
   • Added prominent calls-to-action, such as "Reserve Your Date," to guide visitors to take immediate action.
3. Service Showcase and Portfolio:
   • Designed dedicated sections for each service offering (photo booth, flower walls, videography, photography), making it easy for visitors to find exactly what they’re looking for.
   • Included high-quality images to showcase the range of backdrops, props, and event setups, allowing potential clients to visualize the experience.
4. Responsive Design:
   • Ensured the website is fully optimized for mobile and tablet devices, as many visitors access event services on the go.
5. Custom Graphics and Banners:
   • Designed vibrant, eye-catching banners like “Big Bold, One, Two, Three” to highlight Event Pros Houston’s most popular services, giving the site a fresh, inviting look.

Results

The redesigned website transformed Event Pros Houston’s online presence, providing a sleek and engaging platform that accurately represents their high-quality services. Key improvements include:

• Enhanced User Engagement: The clear navigation and intuitive layout have made it easier for users to explore and engage with the site.
• Increased Conversion Potential: With clear calls-to-action and service showcases, the site now encourages visitors to inquire and book services directly.

Positive Feedback: Event Pros Houston has received praise from clients and visitors who appreciate the new look and improved functionality.