Project Overview

Shawna Solomon & Associates, led by award-winning Celebrity Fashion Stylist and Image Consultant Shawna Solomon, is a brand development firm focused on empowering female entrepreneurs. The company’s mission is to help women project a powerful, credible, and marketable brand identity that resonates with their target audience. The project goal was to create a cohesive and visually impactful brand identity that reflects Shawna's expertise in fashion and her dedication to empowering women in business.

Objectives

1. Establish Shawna Solomon as a Leading Brand Strategist: Position Shawna as a credible and influential figure in fashion, branding, and entrepreneurship.
2. Empower the Target Audience: Design visuals and messaging that resonate with ambitious, professional women seeking brand clarity and personal image enhancement.
3. Create Consistent and Engaging Brand Collateral: Develop marketing materials that maintain a luxurious and sophisticated feel, reflective of Shawna's brand vision.

Design & Visual Approach

The visual identity for Shawna Solomon & Associates needed to capture luxury, sophistication, and empowerment. The design approach focused on a high-end, polished aesthetic that aligns with Shawna’s expertise and professional image.

• Color Palette: The palette is built around warm gold and sleek black, symbolizing elegance, prestige, and professionalism.
• Typography: Modern and elegant fonts were chosen to reflect Shawna's refined brand image, with an emphasis on boldness and clarity to convey strength and confidence.
• Logo Design: The logo features "SSA" in a sophisticated, circular design with a touch of gold, representing both unity and growth. This symbol creates a memorable brand mark that conveys authority.
• Imagery: Photography focuses on Shawna in poised, confident poses, exuding the strength and empowerment she aims to instill in her clients. Backgrounds and overlays add a touch of luxury and professionalism, creating a strong personal connection with the target audience.
• Marketing Collateral: Business cards, social media graphics, and informational materials were created to reinforce the brand’s high-end appeal and consistent messaging across all touchpoints.

Challenges

1. Conveying Authority and Approachability: The brand needed to feel both authoritative in the industry and accessible to women entrepreneurs.
2. Maintaining Visual Consistency: Ensuring a cohesive aesthetic across digital and print platforms while staying true to Shawna’s unique personal brand.

Solutions

• Refined Visual Consistency: Developed a cohesive brand kit, including color schemes, fonts, and design elements, to ensure consistency across all media.
• Focused Messaging: Carefully crafted brand messaging that speaks directly to female entrepreneurs looking to elevate their personal brand and reach financial independence.
• Personalized Photography: High-quality images of Shawna in professional, empowering settings were used to showcase her as both a mentor and authority, establishing trust and relatability.

Results

The branding project for Shawna Solomon & Associates successfully positioned Shawna as a leading figure in personal branding and empowered her target audience to engage with her services.

• Increased Brand Recognition: The refined branding and cohesive visual identity helped Shawna stand out in the market, reinforcing her credibility.
• Higher Engagement on Social Platforms: The polished and professional visuals attracted more followers and engagement from her target audience, especially on social media.
• Enhanced Client Trust: The consistent, high-end look and feel created a professional image that instills confidence in potential clients seeking brand development and personal image enhancement.

Conclusion

The rebranding of Shawna Solomon & Associates showcases the power of cohesive design and targeted messaging in establishing authority and building trust with a niche audience. By blending elegance with empowerment, Shawna’s brand now resonates strongly with female entrepreneurs, supporting her mission to help women achieve financial success through a powerful, recognizable personal brand.